Our global promise
Sustainability
Sustainability is the ability to meet the needs of the present without compromising the ability of future generations to meet their own needs. It is a long-term approach to balancing environmental stewardship, social well-being, and economic growth, ensuring humanity’s consumption does not exceed nature’s replenishment rates. We strongly believe that sustainability starts with simple steps and daily actions taken by caring individuals and businesses alike, to shape a better future for all.
A Sustainable Approach
Compostable & Reusable
We pride ourselves on being amongst the first brands in the world to use home-compostable capsules across our full range of coffee and rooibos capsules. They contain no aluminum, no PLA and are instead made of PHA and natural minerals-based additives. PHA is made exclusively from renewable raw materials and is both compostable as well as 100% recyclable.
We design our packaging for multi-use where possible, and encourage recycling or reuse of our packaging with an engaging box refill program offered in-store that has proven to be highly successful. Across the business, we utilize some of the world’s most efficient equipment, including earth-friendly coffee roasters that use single-burner convection technology or electric roasters that marks a definitive shift toward a more sustainable and environmentally-friendly coffee industry.
New Ideas – New Solutions
Responsible Innovation
Discerning consumers today demand respect, transparency and authenticity. We are privileged to live in a world that is experiencing food, baking and packaging revolution. With this excitement comes a responsibility, not just to bring innovative and stimulating experiences to the table and earth-friendly products onto our shelves, but also to do it in a trusted way that is more conscious of where our produce and raw products come from, how far it must travel, and how it is being made or cultivated.
We wholeheartedly embrace a philosophy of making all our signature goods, from food, bakery, beverage to lifestyle accessories – using locally and seasonally sourced and organic ingredients and materials, certified where possible, for the simple reason that it just tastes better. It’s overall also better for our collective health and reduces our carbon footprint.
